Fluid Collaboration
Boundaries between agencies and clients will fall. New ways of collaborating will allow teams to form seamlessly around a problem, align and make decisions faster, and co-create solutions more fluidly. Projects will have more time devoted to evolving towards a solution and less time wasted in unnecessary meetings or activities.
Connected Crafts
New ways of collaborating, and better tools to share data and documents will enable crafts to connect more seamlessly than ever before. Each craftsman will be able to understand their impact on others and on the outcome in more tangible ways than ever before. That means that the solution
Always On
+ Agile
Marketing conversations to market will increasingly shift away from campaigns and towards being always-on. This will then encourage marketing teams to work in a more agile and data-driven way, continually optimising and evolving their marketing activity to greater impact.
Closer teams mean that each individual is more accountable for quality, manner, and timeliness. It also means that each individual’s contribution is better understood by everyone in the team, and can be uniquely celebrated.
Accountable
Gigantic Opportunity is proudly part of the Modern Marketing Group